Learn about the benefits of charity to society and how your business can get involved

You will discover numerous methods a company can get involved in charity, and they’re not restricted to donating significant amounts of money; discover how else you can provide assistance!

It is important for any booming business to be aware of the reasons to donate to charity and the encouraging impact they can have on the communities that they operate in. The organisation GoApe has a great understanding of the importance of giving to others, by putting the emphasis on supporting charities which are relevant and important to them as a business. Whether it is a non-profit charity which holds an identical vision to your business or one which may provide support to your clients, it is a great idea to find a charity which supports a cause which is noteworthy to you. Further to this, if a business is evident about their strong link to a charitable organisation, employees will be more motivated to help out. Due to this, being transparent about the thought process behind charity work to your employees is essential for galvanising support for the cause.

Even though there are numerous ways in which a company can give to charity, one of the most renowned ones is offering grants to the local community. One example of a business doing this lately is Persimmon, who have pledged multiple grants to local sporting communities for under 18’s. Offering money to regional non profit organizations comes across as more personal than picking larger ones which you may not be as closely connected with. As your staff members are likely to live in or near to the area you’re supporting, this is a fantastic incentive for staff if they know their employer is backing a cause which has a direct connection to them. This is yet another great reason to donate, as it facilitates a great atmosphere within the workplace, giving employees a reason to feel involved with their employers’ charity work.

Individuals often associate raising money with charity work, but of course there are many other ways of giving to charities which don’t include having to donate money directly. Raising awareness for certain causes can be just as, or even more beneficial than simply offering money. If awareness is raised successfully, there’s a bigger opportunity of greater numbers of individuals supporting the cause as a knock-on effect from this. Increasing awareness for mental health is an approach which has been taken by Capita, who motivate their staff to talk about this matter and offer support where it is necessary. By starting a campaign to raise awareness for a worthwhile cause internally is a great way to begin, as this snowballs into more men and women discussing it outside of work in different sectors. If you understand that being charitable entails so much more than paying huge amounts of money to charities, it opens the door to limitless possibilities for your company to help publicize worthwhile causes.

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